Jakarta, April 27, – 2025 Alderon Indonesia held its 10th anniversary celebration on Sunday (27/4) at the Fairmont Hotel, Jakarta. Carrying the theme “10 Years of Excellence: Achieving Higher and Growing Stronger,” this celebration marked a significant milestone in the company’s business journey and expressed appreciation for achievements over the past decade.
The event attended by the Board of Directors and Alderson’s distribution partners from all over Indonesia. The presence of these stakeholders reflected a solid synergy in supporting Alderson’s sustainable growth and development.
In his remarks, a management representative appreciated all partners and internal parties who have contributed to building a strong business foundation. “This 10-year journey is the result of a shared commitment to creating quality products, expanding the distribution network, and building long-term relationships with strategic partners,” said the Alderon’s Board of Directors representative.
As a form of appreciation and entertainment, the event was also enlivened by a performance from senior singer Yuni Shara, who performed some classic Indonesian songs, strengthening the sense of kinship among the guests.
Sustainability Initiative: Introducing the “Small Step, Big Impact” Trade-In Program
Commemorating its decade-long journey, Alderon launched a sustainability program titled “Langkah Kecil, Dampak Besar” (Small Step, Big Impact) through the Alderon Trade-In initiative. This program encourages the public to replace old, environmentally unfriendly roofs with Alderon products made from uPVC, which are more durable, recyclable, and environmentally friendly.
This initiative is part of the company’s strategy to reduce construction waste while supporting the development of a sustainable lifestyle in the community. Through this program, Alderon affirms its active role in addressing global environmental challenges.
A Decade of Achievement: Innovation, Expansion, and National Contribution
Since its establishment in 2015, Alderon has grown into one of the leading roofing brands in Indonesia, focusing on quality, innovation, and customer satisfaction. Throughout its journey, the company has recorded several strategic achievements, including the expansion of its national distribution network, the launch of innovative products, and the improvement of customer service.
In addition to commercial aspects, Alderon is also consistent in carrying out its social and environmental commitments as part of its corporate responsibility principles. This is in line with the company’s vision to not only become a leader in the building materials industry but also an active contributor to sustainable development.
Looking to the Future with a Vision of Sustainable Growth
The 10th anniversary momentum is used as a starting point to strengthen the company’s position in the building materials industry. With the spirit of “Achieving Higher and Growing Stronger”, Alderon is committed to continuing to present quality roofing solutions, expand its domestic and export markets, and strengthen environmentally friendly business practices.
This celebration is a symbol of appreciation for the hard work of all parties involved in Alderon’s journey, as well as a reaffirmation of the company’s strategic direction to face the future with optimism and resilience.
